Berry’s
Berry’s is that street-food brand you’ll always want nearby!
Fresh, irresistible chocolate-covered strawberries, ready to sweeten any festival or event.
The goal was to develop a modern, fun, and highly “Instagrammable” brand — one that stands out in a saturated market and wins over a young, urban, and socially active audience.
The identity needed to be versatile, adaptable across multiple formats, while immediately sparking empathy and encouraging interaction and social-media sharing.
The solution was to bring to life a visual identity that feels light, affectionate, and fun — perfectly aligned with the spirit of the slogan “Love you BERRY much.”
A visual universe was created that blends emotional appeal with graphic impact, inviting the audience to photograph, share, and interact with the brand spontaneously.
The communication was designed to feel warm and approachable — almost “huggable” — reinforcing the idea of a sweet, relaxed, and memorable experience.
The logo was developed from a custom typeface with organic, rounded forms, conveying lightness and friendliness.
The fluidity of the strokes makes it expressive and easy to recognize, while reinforcing the handcrafted and welcoming character of the project.
We chose warm, vibrant tones for the brand’s visual identity, with a strong focus on strawberry red and a soft cream.
We chose warm, vibrant tones for the brand’s visual identity, with a special focus on strawberry red and soft cream.
The brand’s communication typography complements the logo with an expressive, youthful, and accessible style.
A comunicação typeface complements the logo with an expressive, youthful, and accessible style. Used dynamically, with different weights to highlight short and impactful messages, it reinforces the brand’s spontaneous and light-hearted tone — ensuring a cohesive and engaging visual communication.
“The bike that brings flavour to the streets.”
The brand’s main touchpoint is its iconic street-food bike, developed around Berry’s pop and laid-back identity — taking the brand directly to the streets and festivals, and reinforcing its positioning as a young and vibrant “street sweet food” concept.
The photographic style was designed to be vibrant and mouth-watering, using visually striking imagery that invites sharing.
The use of the halftone effect adds texture and urban energy, giving the brand a young and contemporary aesthetic.
Highly Instagrammable touchpoints were created — from custom cups to branded mirrors — encouraging photo moments at festivals and events. These elements turn customers into spontaneous brand promoters, amplifying Berry’s presence organically across social media.
The use of the halftone effect adds texture and urban energy, giving the brand a young and contemporary aesthetic.
2025
branding.
Verbal & visual identity.
brand implementation & activation.
Strategy & Design:
Diogo Furtado.
Research & Rationale:
Danilo Luvuno.
